Services | Ignite Your Spark Digital

01Core Engagement · 3–6 months

End-to-end design of your revenue model — from market positioning through pipeline generation, aligned to executive growth targets.

Executive GTM Blueprint — ICP definition, segmentation, competitive positioning, category narrative
Revenue Model Design — pipeline math, channel mix, CAC targets, conversion benchmarks
Offer & Packaging Strategy — pricing tiers, sales-motion alignment, deal-structure recommendations
90-Day Revenue Activation Plan — prioritized initiatives tied to pipeline targets
Executive KPI Framework — board-level metrics, reporting structure, attribution-model guidance

OptionalLeadership alignment workshops across sales, marketing, and delivery.

02Core Engagement · 3–6 months

Design and optimization of the systems that convert attention into pipeline — your website, data flows, and marketing infrastructure.

Conversion-Centered Website Strategy — messaging hierarchy, UX flows, high-intent conversion paths
Martech Architecture Blueprint — CRM, automation, enrichment, and attribution stack design
Data & Lifecycle Framework — lead stages, scoring logic, routing, lifecycle definitions
Funnel Optimization Plan — landing pages, forms, nurture flows, conversion diagnostics
Technical Implementation Roadmap — prioritized system changes mapped to business impact

OptionalVendor selection and implementation oversight — Zoho, HubSpot, Apollo, and the rest of the stack.

03Strategic Intensive · 4–6 weeks

Executive-level design of how your company creates, captures, and converts demand — through cohesive messaging and multi-channel orchestration.

Demand Generation Strategy — channel mix, budget allocation, campaign architecture
Core Messaging Framework — value propositions, buyer narratives, differentiation pillars
Campaign System Design — always-on plus campaign-based structure across lifecycle stages
Content & Thought Leadership Strategy — executive POV development, topic-authority mapping
Channel Playbooks — LinkedIn, email, outbound, and partnerships, aligned to funnel stages

OptionalCampaign performance diagnostics and an optimization roadmap.

04Ongoing Retainer

Embedded executive leadership — aligning marketing to revenue, guiding strategic decisions, and driving cross-functional execution.

Executive Marketing Leadership — weekly leadership participation and strategic decision-making
Revenue Forecasting & Pipeline Accountability — marketing-contribution modeling
Team Design & Performance Management — org structure, hiring plans, KPI setting
Board & Investor Reporting — marketing-performance narratives and growth insights
Cross-Functional Alignment — sales, product, and leadership integration

OptionalInterim team management and vendor oversight.

Engagements, not services.